During a press conference at his offices on Tuesday, August 24, Minister of Tourism Otmar Oduber presented the latest groundbreaking event that is hoped to become another annual tradition to enhance the “Aruban Experience.” The government has approved a proposal by resident fashionistas collaborating with IMG, the world’s most diverse media entertainment company, which produces over 20 fashion weeks around the world, to conduct Aruba Fashion Week 2010 during the first week of November.
IMG, which stages the Mercedes Benz Fashion Week, is also one of the largest global cross-media companies, insuring Aruba Fashion Week will be presented well on television, Internet and in thousands of printed publications. This will be their first such production in the Caribbean and Latin region; local producers related that IMG representatives were very excited about the prospect upon scouting the island in May, considering Aruba a “prefect venue” for a distinctive fashion week with a unique character.
Aruba’s organizing team, which presented the project, consists of renowned local designer Ronchi de Cuba, Eva Wever, and Damalice Mansur. The three have many years experience in organi zing spectacular media events, including the annual Aruba Model Search, as well as international connections in the world of fashion.
Aruba Fashion Week will be four solid days of international and local models walking the runway coupled with exciting activities that attract celebrities from around the world. It is expected to be well attended and promoted and covered by global press and Minister Oduber expressed it would attract a prosperous tourist market that loves to shop and will be attracted to the many venues on Aruba offering top designer goods.
The agreement between the Aruba Fashion Week producers and the government, which is financing the project, was signed during the announcement. Aruba Fashion Week 2011 is tentatively scheduled for November 3 to 6.