ARUBA - So you’re trying to sell your home. You know the basic facts; number of bedrooms, bathrooms, and so on, but how do you know what other information is important to buyers? Just the facts and figures are not enough; you also need to tell people what is really important about your home and sell all the features that make it special. That’s where your home description comes in. In newspaper ads, you only get a few sentences, so you have to make every word count. Online you have a lot more flexibility and can go into much greater detail about your home. Here are 3 great tips:
Consider the following two Descriptions – Nice home, good condition. Large master bedroom. Many upgrades. Garage: 24’x30’. Quiet gated community. or Walk right into this beautiful Palm Beach home with an open floor plan! The home is in excellent condition, with fresh interior paint and new kitchenr. The spacious master bedroom has a walk-in closet and private bath. The over-sized garage has plenty of room for two cars, extra storage, and a workbench. Live in a quiet gated community, with just a short walk to the clubhouse and pool. Located close to the bus line, it’s only a 10 minute trip to the mall, several restaurants, and medical facilities. Don’t let this one get away! Call today – I would love to show you this home.
So what’s the difference between these two ads? Well, the second ad follows three simple rules…
1. Write an opening line to catch the buyer’s attention.
As buyers scroll through home listings, will they stop at yours? What you need is a strong opening line to draw the reader in. Not sure what to write? Think about your audience. If your home is in a family community, the school district might be important to mention. A senior might be more interested in activities in the area – golf, fishing, tennis, shopping, and things to do with the grandkids.
Here are some words and phrases to consider including in your opening line:
Waterfront – Priced to sell – Open Floor Plan – Affordable – Recently updated -Sea view – Priced below appraised value – Like new – Corner lot Must sell – Screened in porch – Professional Landscaping – Walk right in – Garage – Nature lover’s dream – Gated community – Look no further – Walk to the beach – Must See.
2. Mention the best features.
Why do you like your house? Is it the pool? Or the deck/patio where you enjoy grilling? To get started, make a list of all the great things about your house, including any improvements you’ve done since it was purchased. Then work those items into a paragraph about your home. Think about your community as well – buyers may not know there is a pool and a clubhouse with activities, or if pets are allowed. Here are some examples of features to mention:
Fruit Trees – Close to schools – Gourmet Kitchen – Private backyard – Near shopping – New roof – Fenced in yard – Quiet community – On Golf course – Spacious storage shed – Close to beaches – Cathedral Ceilings
3. Close with a call to action.
The last part of your Home Description should prompt the reader to do something. Let them know you are available to provide more information or photos. Encourage them to call you and set an appointment. Make sure to mention if you are flexible on price or willing to consider offers. Think about including the following phrases near the end of your ad:
Make an offer – Call today – For more information call… – Call with questions – Don’t let this one get away To view the home, call… Retire in style – Don’t miss your chance – Take a look – Motivated seller so call today!
Tip: Provide as much contact information as possible. Some buyers may prefer to email while others are more likely to make a phone call. Give them both options! Also remember to return emails/phone calls promptly. Don’t give the buyer time to find something else.
Sunday, October 20, 2013
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